Free Marketing Resources to Help You Step Up Your Game
Are you seeking ways to improve your marketing game? If you're a novice or an experienced marketer There are constantly new strategies to study and improve upon. In this blog we'll share some free resources to help you do just that! We've collected strategies, tools, and tactics from the most renowned marketing professionals in the business. If you're looking to learn more about marketing via email or social media marketing or SEO we have something for you.
Email Marketing
The most efficient methods of reaching your intended market is via email marketing. According to research conducted by Salesforce, email is almost 40 times more effective in getting consumers than Facebook and Twitter. If you're looking to get in touch with more people and increase sales, marketing via email is a great method to achieve this.
To learn more about email marketing, check out these free sources:
The Email Marketing Academy from Constant Contact
As the world becomes increasingly digitized, businesses are finding that they need to adapt their marketing strategies in order to keep current with the changing times. Email marketing is one of the most efficient ways to connect with customers and advertise your products or services. But, creating efficient emails marketing strategies can prove to be a challenge.
Its Email Marketing Academy from Constant Contact offers intermediate, beginner, and advanced courses in email marketing, so you will acquire the expertise required to develop effective campaigns. You can also watch videos and read blog posts on a variety of subjects, including creating effective subject lines and driving traffic to your website by using email marketing. Through the Email Marketing Academy, you'll have everything you need to start with email marketing, and then take your marketing campaigns to the next level.
The Email Marketing Masterclass from Copyblogger
Copyblogger is among the most respected names in the world of online marketing, and Copyblogger's Email Marketing Masterclass is an indispensable guide for anyone who wants to enhance their email marketing campaigns.
The course provides a thorough overview of all aspects of email marketing including creating lists, creating emails, to assessing success and resolving issues. The course also provides case studies and real-world examples that illustrate best practices in action. If you're just beginning to get started with email marketing, or seeking to take your efforts to the highest level this Email Marketing Masterclass by Copyblogger is a fantastic source.
Beginning's Guide to Marketing Emails from AWeber
The AWeber's "The Beginning's Guide to Email Marketing" is a thorough guide that covers an extensive variety of subjects that are essential to successful marketing via email. The book begins with a section on building an email list, providing guidelines on how you can grow your list organically and also how to utilize lead generation forms to capture new subscribers.
Then, it moves to discussing the various types of email content that can be used to engage and convert leads, such as nurture sequences, automated email messages and promotional messages. The guide also offers advice on avoiding common mistakes that can be made, like not paying attention to checklist hygiene or failing to segment your list correctly. With its clear and concise explanations the guide is an indispensable resource for those who want to master this vital aspect of digital marketing.
10 Email Marketing Tips for Beginners
Here are ten email marketing tips for novices to help you get going on your way:
Keep your emails short and concise: Your subscribers are busy people, and they don't have time for reading lengthy emails. Get straight to the point and make it easy for them to glance through your email.
Use engaging images Visuals are a big part of our lives, and they're more likely to respond to an email with appealing visuals. Use images that compliment your message, and make your email more visually appealing.
Utilize strong subject lines Your subject line is what determines whether or not someone will open your email, so make your subject line count! Write something interesting and attention-grabbing that makes people want to find out more about what you have to say.
Personalize your emails by including the name of the recipient in the subject line, and/or opening sentence to show that you're emailing them personally instead of sending out a mass email blast.
Segment your list:Not all of your subscribers are looking for the exact same topic therefore why should you to send them all the same message? Sort your list in a way that you can send specific messages to different segments of your subscribers depending on their interests. This will yield better results in with this method and your customers will appreciate getting content that's pertinent to their interests.
The timing of your messages is crucial: Consider when your subscribers are most likely to be checking their email . Would they prefer the early morning messages or would they prefer to wait until late in the afternoon? Test out different times of day and different days of the week to find out which times you can get the highest open rates.
Keep your tone informal and informal: Nobody would like to read a formal, stuffy email. It's far more engaging to write in an informal, conversational style as if speaking to your friend. This will help build a connection with your readers and help them to stay with you until the end of your email.
Be careful when using trigger emails: Triggered emails - or emails that are sent in response to subscriber behaviour can be highly effective when done correctly however they could come across as intrusive if used too often. Utilize triggers in moderation and make sure that each email adds worth to the user before you click send.
Inspire engagement by including calls to action throughout your email to let your readers are aware of what you want to get them to do, whether it's clicking through to your site or responding to your email. It should be easy for them to take action by including links and prominently displayed buttons.
Test and test Always test your email messages before you send them out to your entire list. Test yourself by sending yourself a test email first, then request a few of your acquaintances or friends to test the same. This will help you catch any mistakes or typos before everyone on your list sees them. After you've sorted out any problems, send confidently knowing that your email looks great and is ready to engage your recipients.
Social Media Marketing
Social media is another powerful tool for reaching your target audience. In fact it has overtaken email as the most commonly used online communication tool.2 So if you're not using social networks to promote your business, you're losing out!
For more information on the use of social media in marketing check out these free resources:
The Social Media Marketing Course from HubSpot Academy
For businesses large and small the use of social media marketing is becoming an increasingly essential part of the marketing mix. This Social Media Marketing Course from HubSpot Academy offers a complete education on all things social media, from the fundamentals of setting up a profile to advanced strategies for driving traffic and conversions. The program is broken down into three levels: intermediate, beginner and advanced. This way you can begin at the level that's right for you and work to advance.
In addition to video tutorials along with blog content, the course includes quizzes as well as certification exams so you can assess your knowledge as you go. It doesn't matter if you're just starting out in social media marketing, or you're looking to take your knowledge to the next level and beyond, the Social Media Marketing Bootcamp from HubSpot Academy is a great resource.
The Complete Guide to Facebook Advertising on Hootsuite
Hootsuite's guide to Facebook advertising is a great source for anyone who wants to start with Facebook advertising. The guide includes everything from the initial setup of your campaign to focusing on certain demographics, to measuring results. It also provides cases studies and real-world examples.
One of the most helpful elements in the book is the chapter on formats for ads that gives a step-by step overview of each type of ad as well as the steps to create it. No matter if you're just beginning to learn about Facebook advertising or want to refresh your abilities, this guide has all the information you need.
The Beginner's Guide to Twitter advertising via Twitter
Twitter ads are an effective means to reach your people and to promote your business or brand. Through targeting users according to their preferences and interests and interests, you can make sure that your advertisements are seen by those more likely to want the products or services you offer. The Beginner's Guide to Twitter Advertising from Twitter will cover the essentials of creating an effective campaign, starting with choosing your target audience to measuring results. This guide also includes tips for making the most of Twitter ads, including employing relevant images and copy as well as using the correct call to action. With this guide, you'll be well on the way to a successful Twitter advertising.
10 Social Media Marketing Tips for Beginners
Here are 10 social media marketing strategies to get you started:
Utilize videos and images Videos and images tend to be engaged when posts contain images or videos. In fact, posts with videos have six times the chance bring in more attention than posts without videos.
Make use of hashtags: Hashtags can aid in reaching a wider population on social media. Find popular hashtags within your industry and include them in your posts.
Utilize calls to action Calls to action can encourage your followers to take a specific action, for example, liking, sharing, or commenting on your post. Incorporating a call-to-action can increase engagement.
Contests and giveaways can be run Contests and giveaways can be a great way to increase engagement and grow your following on social media. Offer a prize that is relevant to your brand's target audience.
Host a Q&A: A Question and Answer is a fantastic way to connect with your followers and address questions regarding your brand or product. You can make use of Facebook Live or another live-streaming platform to host your Q&A.
Collaboration with influencers: Working with influencers can allow you to expand your reach through social media. Find influencers that are relevant to your brand or target public and work with them for a post or campaign.
Create informative material: Informative content will educate your followers about your brand or product. Make use of blogs, infographics, and videos to create useful content that is informative and entertaining.
Live stream: Going live via social media allows you to connect to your fans in real time. Live-streaming platforms such as Facebook Live or Instagram Live to go live from events, conferences, or even just your office!
Use user generated content to share: User generated content is a great way to show off your satisfied customers and boost brand recognition. Ask your customers to share photos of themselves using your product , then share the best images on your social media pages.
Use analytics: Analytics tools such as Google Analytics can help you analyze your social media's performance and see which strategies are most effective for you. Utilize analytics to tweak your strategies and maximize the results you get from social media marketing!
Video Marketing
Video marketing is another great way to reach your target viewers. In fact, according to a study conducted by Cisco that online video will comprise 82% of the internet's traffic in 2021. So if you want to stay ahead of the game then you must begin with video marketing right now!
For more information on video marketing, look into these free resources:
The Content Marketer's Guide to Great SEO from Contently
The Content Marketer's Guide to Excellent SEO provides everything you should learn about this ever-growing method of marketing through content. The guide begins with a look at the different types of videos that can be used to convey a message and draw attention to viewers. The guide then explains how to use data to improve results, and includes suggestions for tracking views clicks as well as other metrics. The guide also offers suggestions regarding distribution and promotion, assisting you to make sure that your videos are seen by as many people as possible. It doesn't matter if you're starting out in the field of video marketing or trying to find ways to take your campaigns to the next step, this guide has everything you should know.
An Overview of YouTube Advertising for Beginners from Social Media Examiner
As the second largest search engine in the world, YouTube provides a huge opportunity for businesses to reach an enormous audience. However, with over 300 hours of video being uploaded every minute, standing out from the crowd can be difficult. That's where YouTube marketing comes in. Through the creation of engaging videos optimized for SEO and using YouTube Ads, businesses can reach a large audience and track their success. This guide explains the fundamentals of marketing on YouTube starting with making videos optimized for SEO to using YouTube ads. It also includes tips for measuring your performance. With this knowledge, you'll be able to create a successful YouTube marketing campaign that helps you reach your business goals.
The Video Marketing Handbook from Wistia
Are you trying to find a way to get started in the field of video marketing? If yes, you'll need a well-planned strategy and practical advice before you can get started. This Video Marketing Handbook from Wistia is an excellent resource for business owners who is looking to begin using video to connect with their audience. This comprehensive guide covers everything from planning and shooting your video, to edit and dissemination. Additionally, you'll find helpful suggestions to ensure that your video is discovered by the people you wish to be able to reach. If you're looking to elevate your video marketing into the highest level possible, make sure to read Wistia's Video Marketing Handbook from Wistia.
10 Video Marketing Tips for Beginners
Here are ten marketing video tips to get you going:
Keep your videos short and sweet. People's attention spans are less than ever, which is why it's essential that your content is short The best rule of thumb should be to limit your video to less than 2 minutes.
Start with a bang: Grab their attention right from the beginning with an impressive opening scene.
Tell the tale: effective videos tell a story and evoke emotion. So think about how you can create a captivating story with your video.
Use visuals: Even if you're not a professional videographer you can still make stunning videos by using basic visuals such as images, graphics, and footage.
Make sure you use sound in a responsible manner: Sound is just as crucial as images in the world of video marketing. Make sure your audio is of high-quality and clear, and use music judiciously to add an additional layer of emotion to your video.
Be authentic: People can detect fakes at a distance, so it's important to be authentic with your content. Show your true personality and let your authenticity be evident.
Take advantage of SEO Similar to written content, you need to optimize your videos for search engines if you want them to be seen by your intended audience. Include keywords in your title and description, as well as tags to improve your ranking in search results.
Promote, promote, and promote Do not just upload your videos on YouTube and hope for the best - promote it across all your social media channels as well as on your website for maximum exposure.
Review and adjust after you've posted several videos, you should take some time to analyze the data and see what's working and what's not working based on the number of views, engagement levels, etc. You can then make changes accordingly for future videos.
Get creative There are endless options with regard to video marketing, so don't be afraid to think outside of the of the box, and think up innovative ideas that are sure to attract the attention of your customers and generate results.
Podcast Marketing
Podcasts are a great method to reach your market. In fact, according to Edison Research, nearly one-third of all Americans (32 percent) are listening to podcasts more than one time per month. So if you're not making use of podcast marketing, now is the best time to begin!
To learn more about the marketing of podcasts take a look at these free resources:
This is the Podcast Marketing and Marketing Tips from Buzzsprout
Podcasts are read more an excellent opportunity to make connections with others who share your interests. However, creating a successful podcast takes more than just sitting down and speaking into the microphone. You must consider your topic, format and the listeners. When you've got the audience listening, you need to promote your show so that it continues to grow.
That's the point where the Podcast Marketing Guide from Buzzsprout comes in. This comprehensive guide covers everything from making a podcast that people would enjoy listening to in order to promote your show and measuring your results. No matter if you're starting out with podcasting or want to take your show to the next level, this guide provides the information you need. What are you wasting time for? Get started reading and find out how to ensure that your podcast is a success.
the Ultimate Reference to Creating an Podcast via Podbean
The complete guide by Podbean for creating a podcast covers the basics you need to know, from planning and recording your show , to launching and promoting it. It also provides tips for growing your audience and assessing your success. The guide begins with a brief overview of the process of creating a podcast with an description of all the gear that you'll need as well as the steps you'll need to take in order to make your show.
Next, it covers how to begin your podcast, including suggestions for choosing an appropriate hosting platform as well as how to promote your podcast. The guide also offers suggestions for growing the number of people who listen to your show and tracking the success of your show. Whether you're just getting started in the field of podcasting, or are seeking to take your show to the highest level, Podbean's comprehensive guide to beginning a podcast is useful resource.
An Introduction to Advertising on Podcasts from a Single Grain
Advertising on podcasts is the perfect opportunity to reach a particular group of people through your marketing message. But how do you decide which podcasts you should advertise on? How do you design an efficient campaign? Midroll, a top Podcast advertising service, has put together an informative guide for newbies. The guide covers everything from locating the right show to advertise on to creating an effective campaign. The guide also provides suggestions for evaluating your results. With this guide, you'll have everything you need to launch your very own successful campaign for podcast advertising in no time.
10 Podcast Marketing Tips for Beginners
Below are the best podcasting tips for those who are new to podcasting:
Prepare for the Future: Just like any other strategy for marketing content it is important to plan ahead when creating a podcast. Select the format, topic, and the length of your show. Also, make sure that each episode has a clear purpose. If you take the time to design your podcast, you'll be able to produce a higher-quality show that will engage and convert your audience.
Find Your Niche The most effective methods of standing out in the crowded world of podcasts is to concentrate on a segment of. When you narrow down your target on a specific niche, you'll be able appeal to a smaller but more engaged audience. And as you build up an established following you'll be able to draw new viewers.
Invest in High-Quality Equipment: A professional-sounding podcast will make a big impression on your listeners. Invest in high-quality microphones and recording software so that your show sounds polished and professional.
Create a simple way to subscribe Make sure your podcast is simple to subscribe to, so that interested listeners can easily keep up with new episodes. Include subscribe buttons on your website and social media pages, and ensure the RSS feed is set up properly.
Promote Your Podcast: In order to get listeners to your show you must promote your podcast. Utilize social media, email marketing, and paid advertising to get the word out about your show.
Engage Your Listeners: fostering a sense of community is an important aspect of a successful podcast. Respond to comments and queries, and encourage feedback by offering prizes or giving away giveaways.
Be consistent The biggest issues facing podcasters is maintaining the same publishing schedule. Try to publish new episodes frequently to ensure that your viewers know when they can anticipate new content from you.
Keep It Short: One of the best benefits of podcasts is the fact that they're simple to consume while people are distracted by other tasks such as commuting, working out or going to work. Make your podcasts short and sweet so you can get people to enjoy listening all the way through. 9.
Create Transcripts Some people prefer listening to audio podcasts. This is why it's crucial to provide transcripts of your shows. This way, you'll be able to ensure that everyone has access to your content, regardless of their preferred medium.
Follow Up With Guests: After each episode, you should follow up with any guests who were during your broadcast. Thank them for their time and inform them when the episode will be live so that they can bring it to their local audiences.
Content Marketing
Content marketing is another great method of reaching your targeted audience. In fact, according to Content Marketing Institute, nearly two-thirds of marketers (64%) believe that they use content marketing as their most effective lead generation tactic. If you're not yet using content marketing now is the perfect time to start!
To find out more about the subject of marketing content, look into these free resources:
The Beginner's Guide to Content Marketing from Contently
Content marketing is the perfect method to draw the attention of your company or product. However, it can be difficult to figure out what to do to start. The beginner's guide to Content Marketing from Contently will aid you in your first steps.
This guide covers the basics in content marketing starting with the creation of an approach to execution and tracking your outcomes. It also includes tips for different types of content such as blog posts to ebooks. This guide will help you will learn to write content that engages your readers and help achieve your business goals.
the Ultimate Content Marketing Guide from HubSpot
If you're serious about marketing your business, then you need to get serious about content marketing. The hubspot Ultimate Guide to Content Marketing covers everything you need to know in order to create an effective plan and get real results.
The guide covers subjects like creating buyer personas, researching keywords SEO, creating engaging content, as well as the distribution of and marketing. It also provides guidelines for various types of content, such as blog articles, ebooks, infographics, and more. If you're only beginning your journey in the field of content marketing or seeking to take your content marketing strategy towards the top of your game This guide is essential to read.
The Content Marketing Handbook from Copyblogger
The Content Marketing Handbook from Copyblogger is a must-read guide for anyone looking to develop content that will drive results. The book covers a wide spectrum of topics that range from the planning of your content, to creating it and evaluating your outcomes. The book also offers suggestions for various kinds of content, from blogs to webinars. With actionable advice and insights from some of the top content marketers in the business, The Content Marketing Handbook is a must for anyone looking to be noticed on the web.
10 Content Marketing Tips for Beginners
Here are some helpful content marketing strategies and tricks for those just starting out:
Planning is key: Without an effective strategy for content it's easy to get lost in the content marketing shuffle and end up with a series of disconnected, disjointed pieces that don't achieve your business goals. So start by creating a content calendar that is in line with your business goals.
Keep it fresh: Once you have a plan in place Make sure you keep your content up-to-date by regularly publishing fresh and original content. This will keep your audience interested and returning for more.
Make it shareable: Making shareable content is essential for increasing traffic and engagement. Therefore, make sure you add social sharing buttons in your blog posts, as well as other content that you can share publicly.
Optimize your content for search: In an effort to ensure that the content you publish is found online, it needs to optimize for the search engine. This includes making use of relevant keywords throughout your material, and structuring your content in a manner that makes it easy to locate and to read.
Promote, promote, and promote If you've posted something doesn't mean people will see it immediately. You need to actively promote your content on marketing via email, social media, and other channels.
Review and tweak: After you've posted a article, take time to evaluate its performance. Are people reading it? Do they share it? Engaging with it? Based on the results you will be able to make adjustments to the next piece to enhance their effectiveness.
Repurpose old content: Don't let your old content get tossed away! If there's a blog article or article that performed well in the past. Consider repurposing it into a new style (like the infographic format or video) or making it the basis for a fresh article.
Collaborate with other professionals Collaboration with others: Guest blogging, co-authoring articles or taking part in interviews are great ways to work with other people within your field and reach a new audience . This can not only help you create more engaging articles, but you can help you build relationships .
Explore other ways to write blog posts There's more to content marketing than just creating blog posts! Be creative with other kinds of content such as infographics, webinars, ebooks and much more. Also, don't forget about the evergreen formats such as cases studies, how-to guides, and FAQ pages, which can provide ongoing value long after they're first published.
Prioritize quality rather than quantity: It's better to release fewer pieces of high-quality content than tons of low-quality content. This will not only increase chance of winning, it can also save you time and energy over the long term.
Our Final Thoughts on Stepping Up Your Marketing Game
By following the tips and tricks mentioned above and you will be able creating content that is not only high quality but and also in line with your company's goals. Keep in mind that Rome was not built in a day. Don't expect results in a matter of hours. Keep working hard and be prepared to modify your plan as needed.
